Tuesday 27 May 2008

Can Niche Audience Make 'Sex And The City' A Hit?

Analysts are sharply divided over whether New Line's Sex and the City: The Movie will benefit from or be hurt by its avid female fan base, the Los Angeles Times observed today (Thursday). "It's easier to find $2-a-gallon gas than a straight man eager to see the movie," the Times commented. On the other hand, some thirtysomething women "are organizing ladies' night viewing parties" around the film. While some analysts are forecasting an opening weekend of around $40 million, others are predicting a figure of half that amount. A lot depends on whether younger women (the film is rated R, so the very young are excluded from screenings) join their elders at the multiplex, the Times suggested, noting that interest among that group is growing.


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